Digital design and voice experience (VX) agency VERSA has been awarded a $2.8 million contract to transform Port Phillip Council’s digital presence, following an extended procurement process.
VERSA was selected to bring the local government’s web services up to date and deliver Port Phillip Council’s stated brief of "a harmonised, expanded and revitalised web offering".
“With our experience in the government sector and service delivery using cutting-edge technology, the VERSA team is in a unique position to support Port Phillip’s digital transformation,” VERSA managing director Jonny Clow says.
The government contract, scheduled to commence in August, will see VERSA as key to the delivery, implementation and maintenance of Port Phillip Council’s expanded digital services portfolio.
The transformation aims to improve service delivery for users accessing via mobile devices, which for more than half of web traffic to the Council’s sites.
VERSA is tasked with standardising the Council’s current suite of websites hosted across various platforms, unifying the digital presence into a streamlined and contemporary user experience, while expanding the catalogue of services available to area residents.
In addition to enhancing ease of use, it will enable significant maintenance savings for the Council and more options for customers to choose how they interact with the City of Port Phillip.
“The City of Port Phillip has always been a leader in innovation and we can’t wait to start working with such a forward thinking team," VERSA CEO Kath Blackham says.
"Our work in building future proofed platforms using voice, augmented reality, AI and other emerging technology is a perfect fit for the exciting road ahead.”
The agency, formerly known as Deepend Melbourne, is the first Australian agency to implement its highly successful four-day working week. It won Employer of the Year at the AdNews Agency of the Year awards 2019.
VERSA CEO and founder Kath Blackham and managing director Jonny Clow will be speaking at the AdNews Summit in Melbourne on 8 August.
Early Bird tickets are available now, priced at $440.00 per person. Tickets can be purchased here.
AdNews would like to thank our Summit partners: TVSquared, Trade Desk, Mediacom, VMLY&R, Quantcast and Scentre Group.
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