Vanuatu is reopening its borders with a bang, launching its Welkam Back! campaign across radio, outdoor, digital and social platforms.
Designed to showcase the best of Vanuatu’s tourism offering, the Welkam Back! campaign coincides with the reopening of Vanuatu’s borders on 1 July 2022, from which date international visitors will be able to travel freely throughout all islands within Vanuatu.
The campaign will run across the Southern Cross Austero Network including B105, 2DayFM and TripleM, and will see a series of 15, 30 and 59-second videos showcasing Vanuatu’s rich culture and kastom featured via oOh! Media Outdoor advertising, YouTube, Facebook and Instagram.
Vanuatu Tourism Office CEO Adela Issachar Aru says: “Vanuatu’s Welkam Back! campaign is designed to remind our visitors of the life-changing moments a holiday in Vanuatu offers."
"Throughout July, When Australians turn on the radio or scroll through Facebook and Instagram, they’ll hear the siren of the conch shell inviting them to Answer the Call of Vanuatu."
“Visitors to Vanuatu often feel a strong bond with the people and places here, as they can easily connect with our pristine nature, deeply held culture and the fun, light-hearted spirit of the Vanuatu people. The Welkam Back! campaign showcases all of this in a heartwarming way."
Vanuatu Tourism Office Short Haul market manager Paul Pio says: “The relaunch of Vanuatu has been long awaited and in Australia, New Zealand and New Caledonia we are seeing a very strong level of enquiry and interest from trade and consumers who want to know how best to experience Vanuatu in 2022.”
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