Val Morgan Outdoor (VMO) has won the tender for the exclusive advertising rights to Market City.
Market City is in the heart of Sydney’s Chinatown, close to both Central Train Station and multiple Sydney Light Rail stops.
The recently renovated Market City now houses eleven VMO screens, including front facing floor mounted portrait panels, as well as one of VMO’s highly impactful eight metre by two metre curved LED screen at the Thomas Street entry of the centre.
Anthony Deeble, chief operating officer of The HOYTS Group and VMO said: “Winning the contract for Market City is a significant step in building our presence throughout larger, prominent centres across the nation.
"Market City really complements our current Sydney portfolio, and we’re thrilled to see our screens come to life across this location and give advertisers the chance reach valuable audiences that frequent this centre.”
Ray Khoury, centre manager of Market City, said: “Market City is a centre that attracts both Sydney locals, as well as international travellers. We’re absolutely thrilled to have VMO on board as our first outdoor partner to give brands the opportunity to be amongst this key centre and diverse and valuable audience."
Paul Butler, managing director at VMO, said: “We’re so pleased to secure the rights to be the exclusive advertising partner for Market City, and to expand our world class network to this truly unique environment.”
“The impactful large format curved LED screen installed at Market City is only the second screen of its calibre within our network, giving advertisers an opportunity to completely dominate this space and bring their campaign to life across a truly immersive and captivating screen.”
The VMO Shop network is on track to reach 500 locations nationwide and increase its fortnightly audience to 14 million by the end of 2022.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.