Val Morgan Digital has launched The Greenlight, a project management tool designed to simplify content campaigns for agency partners.
The digital youth publisher brings together BuzzFeed, Fandom, LADbible, The Latch, POPSUGAR and Tasty under one roof to reach 4.25 million 14-39-year-olds each month.
The Greenlight allows agencies to have a centralised platform for managing every aspect of a campaign, from capturing client briefs and managing collateral like logos and creatives, to sharing draft, preview, and live links, and delivering final assets all in one place.
Eliminating the need to juggle multiple platforms.
Greenlight is slated for launch next month with select agencies currently participating in test campaigns.
Val Morgan Digital national sales director Liam O’Meara said Greenlight was developed with the specific needs of its partners in mind.
"We understand the challenges agencies face in managing complex content campaigns across various platforms," O’Meara said.
OMD Create head Sophie Walsh said she is incredibly excited to be among the first agencies to utilise The Greenlight.
"The potential to streamline our content campaign workflows and improve efficiency is significant, and we look forward to an ongoing successful partnership with Val Morgan Digital," Walsh said.
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