Content discovery tool Taboola and and online publisher Val Morgan Digital (VMD) today announced a multi-year partnership.
The three-year deal will see VMD use Taboola’s suite of products to optimise user engagement and loyalty, and drive revenue.
VMD will take advantage of Taboola’s Feed, Video and Newsroom products across its digital portfolio, which includes The Latch (thelatchcom.au) as well as local editions of foodie mecca Thrillist (thrillist.com) and women’s lifestyle platform POPSUGAR Australia (www.popsugar.com.au).
“At VMD, we are still very much in the growth stage of the business, as we continue to build a stable of brands that drive curiosity, influence and impact," says Brian Florido, managing director at Val Morgan Digital.
"What we’ve done has been intentional and by design, with each of our brands offering something different for the reader, while complementing our Val Morgan cinema and out of home networks. We’re looking forward to working with Taboola and utilising their suite of products to further enhance our engagement, deliver our content to new audiences and ultimately to drive revenue for the business.”
Adam Singolda, CEO and Founder at Taboola: “We are delighted to partner with Val Morgan Digital on its new digital strategy and are looking forward to working closely to optimise its digital offerings, exploring ways to resurface the websites’ content and drive revenue.
"VMD has continued to go from strength-to-strength since its 2019 launch and its platforms are home to a wealth of fantastic information, with an engaged audience."
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