Video advertising platform Unruly has launched its new data-driven digital creative studio, Tr.ly.
Pronounced Truly, the new bespoke studio has been launched in partnership with sister company of Tremor International, which recently acquired Unruly, Tremor Videos.
Tr.ly will give advertisers access to a full range of video creative solutions across all screens, including the creation of digital assets from scratch to optimisation of existing assets. Brands and agencies using the new in-house service will work with Unruly’s creative team and will also be given to the company's proprietary content testing solutions.
“Our in-house studio enables brands to capture audience attention by telling engaging, relevant stories across all screens,” says Tremor International VP of creative Les Seifer.
“We deliver cost-effective video creation and optimization services that range from turnkey to fully custom, aligned to media goals, audiences and placement types. Our creative experts bring a decade-and-a-half of digital best practices to every campaign, ensuring great user experiences that exceed performance goals in every environment.
“The global pandemic and evolving social and political landscape have created widespread uncertainty across the industry, which means only the most agile and in-touch advertisers will remain a step ahead in 2021 and beyond. Unruly gives advertisers access to unique data that puts them right at the heartbeat of shifting consumer opinion and, supported by our incredible, agile creative team, means they will continue to push out engaging, relevant and emotionally intelligent creative in the face of unprecedented change.”
Unruly has undergone a local shake-up under the ownership of Tremor International with David Haddad, who previously led IPG Mediabrands in Singapore, being named its managing director for Australia and New Zealand.
“Making sure our clients have all the data they need to ensure their creatives are as engaging as possible has always been a key focus at Unruly,” says Unruly international group managing director Alex Khan.
“We believe our unique emotional data sets us apart within a cluttered ad tech ecosystem and has meant we’ve been able to give our clients meaningful insights on how to drive greater brand connection to their target audience.
“Our new studio takes that relationship one step further. Building off the success of our past work, optimizing video assets based on UnrulyEQ testing, where we’ve boosted brand attention rates and brand recall rates by more than 140% and 158% respectively, I'm excited to see even broader creative solutions now in place, driving greater value for our clients across every stage of the campaign lifecycle.”
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