The new and improved UnLtd Big Clash raised a massive $124,000 to help ease youth disadvantage this year.
The Big Clash tournament went to Melbourne for the first time, and invited creative agencies and ad-tech vendors up to the crease. As well as the tournament UnLtd held an auction.
Despite the newcomers’ passion for the game, victory in Sydney was taken by the returning Media Owners team.
In Melbourne the Media Agency team was victorious. The Creative Agencies and Adtech team will need to raise their game next year.
Lee Cormack was named Best on Ground for all-round performance including hitting 3 sixes in one over.
Dentsu’s Ann-Marie Tanke, was named Best on Ground at the Melbourne event.
There is also talk of an all-female team forming for the 2019 event.
More than 50 companies took part this year, and AdNews outgoing editor Rosie Baker and news editor Arvind Hickman were thrilled to be part of the action acting as umpires.
Rob Atkinson from ARN and Team Captain for Media Owners in Sydney says: “What a fabulous day, competitive cricket played in the right spirit, stunning weather and a fun group of media participants who all focussed on supporting and raising funds for some great causes.”
Mark Coad from PHD and Team Captain for the Media Agencies in Melbourne says: “It was a terrific day for a great cause.
The cricket was played well and in great spirit and many spared the time to show their support. I’m delighted that media agencies came out on top – but the real winners are UnLtd, the charities they support and the advertising industry for taking opportunities like this to give a bit back. Everyone should be thanked and congratulated for that.”
Chris Freel, CEO of UnLtd, adds: “This event showcased what UnLtd does so well, bringing together our corporate partners across the media and advertising industry with our charity partners across the youth at risk space. We raised a fantastic amount of money but beyond that also connected our charities with corporate partners who can help in so many other ways.
This goes a long way to making a massive difference in our society and towards giving all young Australians the best opportunity in life.”
The proceeds will go directly to eight UnLtd charity partners helping children and young people at risk; Backtrack; MissingSchool; Be Centre Play Therapy tent; Big Brothers Big Sisters, Mirabel Foundation, Musicians Making a Difference, Sydney Story Factory and Whitelion.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop me a line at rosiebaker@yaffa.com.au
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