The advertising industry recorded more than $95 million of social impact value in the year to June, through media donations, skilled and unskilled volunteering as well as campaign and event support, according to UnLtd.
The advertising industry’s social purpose organisation revealed the numbers as part of its FY24 Industry Impact Report that measures the social impact value generated by the advertising industry via UnLtd.
More than 380 companies across the media, marketing, tech and creative sectors supported UnLtd and its charity partners, with 6,475 hours of volunteering hours logged to help organisations supporting young people at risk.
MOOD Tea retail sales grew by 13%, and since its launch in 2021, has funded mental health training programs for more than 8,400 young people.
UnLtd's director of partnerships, Jade Harley, said the organisation is proud of the industry and the incredible impact it has delivered as a collective over the past year.
"There is so much talent and passion for making a difference in our industry and it’s fantastic to see so many partners really lean into the partnerships with our charities. This phenomenal result is testament to the positive impact we can make together," she said.
UnLtd CEO Stephen Hunt said the organisation is so grateful to everyone who has supported UnLtd to help its charity partners raise awareness and much-needed funds for young people in need.
"But…we know we can do more," he said.
"Our vision is to unite the brightest minds from our industry with the most passionate leaders in the non-profit sector, to address some of the root causes of youth disadvantage. We know the power of this industry and what we can achieve when we work together. The team and I can’t wait to collaborate with you all to create meaningful, systematic change.”
Since UnLtd’s launch nearly 20 years ago, the industry has generated more than $350 million of social impact value through UnLtd.
This year marks a shift at UnLtd to a more cause-focused direction with a bigger emphasis on tackling the root causes of youth disadvantage.
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