Unique media executions in Tourism Whitsundays campaign via Wavemaker

Tayla Foster
By Tayla Foster | 11 March 2022

Whitsundays is putting a unique spin on media executions as part of the ‘Wonders of the Whitsundays’ campaign.

The Wavemaker campaign includes a cinema sponsorship, the familiar ‘turn off your phone’ message screened before a movie begins across Palace Cinemas nationally until the end of March.

The cinema spot reminds cinemagoers to put phones on airplane mode, while inviting them to put themselves on airplane mode by taking a trip to the relaxing sights and silence of The Whitsundays.

And three videos are running across youth publisher PEDESTRIAN.TV.

The campaign is capped by an audio component on Spotify, serving hyper-contextual audio to users in Sydney, Melbourne and Brisbane based on the time of day, experience and location in real time.

Tim Harper-Russell, client partner at Wavemaker: “Holidaying in the Whitsundays is a unique, unrivalled experience and we wanted our audience to get as close as they could to seeing what that’s like, without us physically lifting them up and carrying them there.

"Exploring diverse media options was an important aspect of surprising and enticing people to take the next step and immerse themselves in the beauty of this part of the world.”

Credits

Tourism Whitsundays

· Rick Hamilton – CEO

· Donna van ‘t Hoff - Marketing Manager

· Alyssa Turner - Marketing Coordinator

Wavemaker

· Tim Harper-Russell – Client Partner

· Lily Nielsen – Client Partner

· Sam Chadwick - Associate eCommerce & Digital Director

· Dani Davies – Client Manager

· Kate Piercy – Performance Manager

Palace Cinemas

· Ally Latimer – National Partnership Manager Val Morgan

· Gillian Black – Senior Account Manager

PEDESTRIAN.TV

· Anna Lawrence - Executive Producer

· Simon Knox - Director of Photography

· Angelique Voulgaris - Creative Project Manager

Spotify

· Ashley Maroun - Sales Manager

· Annie Hugo - Group Sales Manager

Karen Jacobsen, the voice of ‘Siri’

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