UM has promoted Gemma Beeley to the role of Sydney digital director, as the agency looks to strengthen its client counsel and leadership team.
Beeley is formerly a senior digital director at UM and in her new role will continue as the agency's Australian brand safety officer. She is also an MFA Interactive Committee Board Member.
“Digital will always be intrinsic to what we do, however the current digital-media marketplace has never been more complex and continues to fragment at pace with platforms evolving and policies emerging at an unprecedented rate,” UM national head of trading Andrew Murray says.
“Gemma has rightly earned strong trust and respect for her bravery and effectiveness in creating and managing digital client partnerships and her promotion sets a new stage for her career and the Sydney digital teams.”
In her new role Beeley will implement new initiatives including frameworks that help simplify the "complexities of the digital ecosystem", translating clients’ business objectives into meaningful metrics and qualifying return on investment for their media dollars.
She will also focus on training within UM to ensure all teams are fully across the latest digital developments and opportunities.
“I am delighted to be stepping into this new role and helping accelerate our precision and effectiveness for clients. It’s about firstly getting the basics right whilst pushing boundaries, testing new approaches and maintaining the highest levels of brand safety," Beeley says.
"We will continuously strive for better collaboration with our media partners, working with proven performers and emerging media to bring best-in-class work to life for clients.”
UM Australia has had another year of success as an agency including major client wins such as David Jones, Menulog, Mattel and Maserati, as well as retaining top tier clients Kmart and Coca-Cola South Pacific.
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