Uber Eats is giving its highly effective Tonight I’ll Be Eating, via Special Group, a rest.
The cheeky brand platform launched in 2017, with the aim for Uber Eats to become THE brand for online food delivery in Australia.
Special: "Within one year, we'd help propel Uber Eats from a distant fourth to clear market leader with unprompted brand awareness over 90% (that's higher than McDonalds, KFC or Domino's). The transformative Tonight I'll be eating platform picked up seven Cannes Lions."
Andy Morely, director of marketing, Uber and Uber Eats, told AdNews: "We’re not definitely ending Tonight I’ll Be Eating and may bring it back in the future.
"But we are shifting to the new Get Almost Almost Anything platform for the near future to support the next chapter of our brand and offering.
"With this platform we’ve carried forward lots of what’s consumers love about Tonight I’ll Be Eating, but with a narrative which allows us to talk about all the great things available through Uber Eats now."
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