Mike Myers and Dana Carvey, the stars who portrayed local access legends Wayne Campbell and Garth Algar on the classic Saturday Night Live Wayne’s World skits and on the big screen, have reunited to ask viewers to Eat Local on behalf of Uber Eats.
Joining them in Wayne’s basement rec room is rapper Cardi B, who flexes her flair for comedy in the 60-second Super Bowl spot, which will air in the third quarter.
“We’re so excited to partner with Mike Myers and Dana Carney to bring Wayne’s World back to help support local restaurants,” Uber global executive creative director Danielle Hawley says.
“We hope that by reuniting local access stars Wayne and Garth, accompanied by none other than Cardi B on the Super Bowl stage, we encourage America to Eat Local."
The pair want viewers to support their local U.S. restaurants but state that they’d never manipulate them to do so.
Of course, the rest of the spot is a mash-up of some of the industry’s classic persuasive tactics.
There’s subliminal messaging, a cutaway of Garth, with flowing, blonde curls and Wayne bouncing a lookalike baby in an 'Eat Local' T-shirt on his knee.
“In a year of turmoil, struggles and a lot of serious debate we wanted to provide Americans with some much needed comedic relief. What better way to do that than to reunite the stars of Wayne’s World? The local access show was the perfect vehicle to get across Uber Eat's message of 'Eat Local’ and support local restaurants," Special Group Australia partners and chief creative officers Tom Martin and Julian Schreiber say.
"It was an amazing experience working with Mike Myers and Dana Carvey, as well as Cardi B.
“Creating a Super Bowl spot from two countries on opposite sides of the world - during a global pandemic - was no easy feat, and we are incredibly proud of the collaboration between Uber Eats, Special Group Australia and Special Group US.”
In addition to appearing in the Super Bowl campaign, Myers and Carvey will appear in a two-hour video, starring rock icon Alice Cooper, that rolls the credits for the 100,000 local restaurants available on the Uber Eats app.
“Small and local restaurants have been heavily impacted due to the COVID-19 pandemic, so we needed to share a message of doing good and we wanted to deliver it with humour," Special Group Australia founding partner and managing director Cade Heyde says.
"It was an absolute privilege to partner with Uber Eats and Special Group U.S to reunite Mike Myers and Dana Carvey of Wayne’s World to encourage everyone to 'Eat Local'. The result is a testament to the talent, dedication and hard work of our brave client partner and incredible Special Group team.”
The video will be posted on YouTube and UberEats’ social-media outlets immediately after the big game.
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