Creative agency Two Mad Cowboys, founded in 2015, is rebranding to The Cowboys.
The change also means a strategic shift to specialising in go-to-market creative communications.
The agency, with kitchen appliance brand Breville as its foundation client, has spearheaded more than 20 product launches and executed multi-category repositioning and communications in more than 70 countries worldwide.
"It's been an incredible journey for us," said Matt Sterne, creative partner.
"We've witnessed a natural shift as our capabilities have grown, and our expertise in effective product marketing has deepened. This evolution led us to develop specific methodologies which are focused and tailored to drive product adoption and growth for our clients."
The repositioning includes three new core services: Advantage Amplifier, Unforgettable Impressions, and Launch IQ.
"Our objective was to simplify and uncomplicate the creation of highly effective go-to-market campaigns," said creative partner Jarrad Collings.
"Our refined methodologies reflect the learnings and the success we have had with our clients on effectively finding clearwater differentiation in crowded markets. It represents a tested, effective, and repeatable approach for a true advantage and this has resulted in record sales and products selling out.”
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