Twitter has appointed Emily Foat as its first head of agency in Australia.
Foat has been with the social media company since 2015, most recently working as its client partner lead for government and tourism.
In the newly-created role, she will focus on providing further support for Twitter’s network of agency partners, such as creating new programs and leading training.
“I am thrilled to step into this new role to support agencies in using Twitter to create creative campaigns that drive meaningful conversations and engagement for brands,” Foat says.
“Over the last five years, I’ve worked closely with agencies to understand their needs and pain points. 2020 is set to be a very different year and a key priority for us is support agencies along this journey.”
Twitter has seen its audience increase recently, up 21% year-on-year at 150 million average monestisable daily active users. Earlier this year it also passed US$1 billion in quarterly revenue.
“But this growth was no accident. We’ve been laser focused on driving product improvements; specifically improvements that increase the relevance of content in people’s timelines,” says Angus Keene, director of sales at Twitter Australia.
“Emily’s appointment is a key part of our growth strategy here and will help us to deepen our relationships, improve our service and deliver more bespoke solutions to meet the ever changing needs of Australian agencies.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.