Seven’s Holey Moley had a record-breaking premiere for the network last week before dipping in ratings, but Seven ultimately took home the biggest primetime network share, according to OzTam figures.
For the week Jan 31 - Feb 6, Seven had 39.8% of the primetime network channel shares for total people, followed by Nine with 34.7% and Ten with 25.6%.
The Monday launch episode of the mini-golf show captured 983,000 metro viewers for total people, making it the most watched entertainment program for the week. This gave Seven its biggest launch in three years, with a year-on-year growth of 38% for people aged 25-54 for Channel 7.
However, Holey Moley's audience fell by 45% throughout the week, attracting 737,000 metro viewers on its second night, and then 543,000 on Wednesday night.
The second most-watched entertainment program for the week came from Nine, despite the network’s schedule being disrupted due to the delayed Australian Open. Married at First Sight (MAFS) Grand Reunion on Sunday attracted 865,000 metro viewers.
In third was Ten’s I’m a Celebrity … Get Me Out of Here! with 788,000 metro viewers for its Grand Finale. However, the show’s final 15-minute Winner Announced segment received a bump, taking it to 893,000 viewers.
For people aged 25-54, Seven’s Holey Moley launch episode took the top spot, attracting 421,000 metro viewers, followed by Nine’s MAFS Grand Reunion on Sunday with 399,000, and then Ten’s I’m a Celebrity… Grand Finale with 370,000 viewers, but its Winner Announced segment had 425,000 viewers.
Seven took the top spot for this demographic with 36.9% of the shares, followed by Nine with 33% and Ten with 30.1%.
For people aged 16-39, Nine’s Married at First Sight Sunday episode topped the demo with 223,000 metro viewers, followed by Seven’s Holey Moley launch episode with 213,000. Ten’s I’m a Celebrity ... Grand Finale attracted 166,000 metro viewers in this demo, behind MAFS Monday episode and Holey Moley's Tuesday episode, while its Winner Announced segment had 209,000 viewers.
Seven topped this demographic for primetime network share with 37.8%, followed by Nine with 32.2% and Ten with 30%.
Ten also launched its new season of The Amazing Race Australia on Monday night to an audience of 501,000 metro viewers for total people.
Meanwhile, Nine’s Travel Guides attracted its biggest audience on Tuesday night with 641,000 metro viewers, outperforming The Amazing Race Australia which pulled in 493,000 metro viewers on the same night. On Wednesday, Travel Guides was the top entertainment program from the commercial networks with 600,000 metro viewers for total people, followed by Holey Moley with 543,000 viewers and The Amazing Race with 447,000.
For news programs, Seven News on Sunday was the most watched across the networks with 986,000 metro viewers for total people, 286,000 metro viewers aged 15-54, and 122,000 metro viewers aged 16-39.
Over on BVOD, Nine’s MAFS Grand Reunion episode from Sunday attracted 353,000 views over the seven-day period, making it the top program from the commercial networks. It was followed by Monday night’s MAFS Grand Reunion episode with 276,000 viewers.
The charts below show commercial share, excluding ABC and SBS, and are provided by Nine based on OzTam numbers:
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