Digital marketing agency Tug Sydney has been appointed by Bluebeam, a global developer of software solutions and services for the architecture and construction sectors, to drive digital marketing across Asia Pacific.
Following a competitive pitch, Tug will manage all paid media for Bluebeam including search, display and video, across key markets including Australia, New Zealand and India. Since 2019 Tug has worked with Bluebeam for paid media and SEO in the UK, Germany, Austria and Switzerland from the agency’s offices in Europe.
Megan Johnstone, regional marketing manager APAC, at Bluebeam said: “Tug demonstrated a clear understanding of our business and how best to use paid media and drive return on investment. Having worked with Tug in Europe, we were familiar with their expertise and as our offering expands in key APAC markets they are ideally positioned to help deliver on our ambitious targets.”
Charlie Bacon, general manager, Tug Sydney, said: “We’re delighted to expand Tug’s relationship with Bluebeam into our region. They’re an exciting business with clear objectives to continue growing and we look forward to partnering with them to realise that.”
Bluebeam is the latest win for Tug and follows SEA LIFE Sydney appointment to manage search engine optimisation earlier this year.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.