Australian women’s fashion retailer Suzanne Grae has appointed digital marketing agency Tug Sydney to manage its SEO, paid search, and paid media.
Tug Sydney was initially tasked with enhancing Suzanne Grae’s organic search and has now expanded its remit with responsibility for increasing share of voice and driving audience traffic on digital channels.
Suzanne Grae, which is owned and operated by the Sussan Group (ARJ Holdings), has been known for celebrating women of every shape, and age since 1968, with it more than 150 stores across the country and an eCommerce platform.
Tug, which operates in Sydney, Singapore, London, Toronto, and Berlin, specialises in using data, media, content, and technology to optimise digital marketing performance and return on investment.
Tug Sydney managing director Charlie Bacon said this collaboration is an opportunity to bring fresh digital strategies to a trusted brand that continues to evolve in the modern retail space.
“We are thrilled to partner with Suzanne Grae, a brand with a rich heritage and strong connection to Australian women,” he said.
“The team will leverage our expertise in SEO, paid search, and performance media to drive visibility and growth for Suzanne Grae, helping them reach even more women across the country.”
Suzanne Grae digital manager Lisa Yanto said it’s crucial the brand continues to innovate and engage with our customers across all digital platforms.
“Tug's data-driven approach and deep understanding of performance media will be key in helping us reach more women and continue to provide them with the easy, stylish, and uplifting fashion experiences they expect from Suzanne Grae,” she said.
Tug Sydney’s clients include Merlin Entertainment, Budget Direct SG, Heinemann and Bluebeam.
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