True crime content creator Slapped Ham has been signed to global content creator company Jellysmack.
Slapped Ham, a creator who prides himself on specialising in all things creepy and scary, is one of Australia’s most popular in the true crime genre with 2.75 million YouTube subscribers. He specialises in true crime and mystery with unexplained videos, scary photos, paranormal mysteries, monsters, cryptids, time travellers, and ghost photos.
Jellysmack will work with Slapped Ham to expand his audience reach and revenue opportunities from YouTube to Facebook, where viewers watching a true crime video are 14% more likely to watch past the one-minute mark, relative to other content categories.
Meta’s Kirsty Wilson, strategic partnerships manager of entertainment, said: "Facebook is a place where they can build passionate, and engaged fan communities, and earn revenue on their own content.
"True crime is a hugely popular vertical, and we can’t wait to see Slapped Ham’s content reach new global audiences
with Jellysmack.”
According to Jellysmack’s research, true crime is a growing content category and armchair detectives are here to stay, with the genre having among the highest monetisable views percentages relative to other creator content categories.
True crime content viewers are 55% more likely to watch a video to the end, relative to the all-content average.
Jellysmack Australia and New Zealand country manager, Ezechiel Ritchie, said: “Slapped Ham’s creepy and scary content really resonates with his audience, and we see so many untapped opportunities across the Facebook platform as part of our strategy.”
The signing takes Jellysmack’s collective of Australian and New Zealand creators to 27, just seven months after the company kick-started in Australia.
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