The leisure division of the Flight Centre Travel Group, Travel Associates, has released a new brand positioning, via independent, creative and media agency BCM Group.
The campaign will be deployed by the agency across social media, performance digital, premium on-line video and direct channels, commencing next month.
Anna Burgdorf, general manager brand and marketing – premium leisure, said: “Our new brand campaign is designed to increase awareness of our boutique travel advisory business in key markets like Australia and New Zealand as the industry emerges from the pandemic."
"International travel is now more complex than ever, and our advisors have the experience and connections to design unique experiences for travellers, with a concierge-style service offering.”
Phil McDonald, partner and managing director at BCM Group said; “It’s an absolute privilege to bring this campaign to life for Travel Associates. They are the specialists in finding the world’s most precious destinations for their clients and this work tells that story perfectly."
"The digital-first campaign will precisely target premium travellers, presenting a new and unique proposition for Travel Associates. We look forward to our partnership with the Travel Associates team as the world of premium travel takes off again.”
Credits:
Client
- Anna Burgdorf, General Manager Brand & Marketing - Premium Leisure
- Maddison Done, Marketing Manger
Agency: BCM
- Mike Rolfe, Creative
- Andy Ward, Creative
- Kate Wilkinson, Account Manager
Production
Cutting Edge
Strategy: Phil McDonald
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