Transport for NSW's tender for a 12-month behaviour change campaign

Paige Murphy
By Paige Murphy | 15 July 2020
 

Transport for NSW has opened a tender for a 12-month behaviour change campaign.

The state transport authority says it is looking for services to design a campaign that will encourage "active transport behaviour" such as walking and cycling to coincide with the development of pop-up cycleways in Sydney.

An online briefing session was held July 9 for registered bidders.

A spokesperson from Transport for NSW confirmed the tender was still open.

"Transport for NSW is pleased with the level of interest in the Active Transport Behaviour Change Program," the spokesperson told AdNews.

"The tender is currently open for submissions by agencies."

The tender closes at 2pm on July 31.

Transport for NSW handed Ogilvy its Road Safety portfolio last year following a review of its creative agencies.

It currently works with a number of creative agencies.

Wunderman Thompson recently worked with Transport for NSW to create a safety campaign, Heads Up, for Sydney’s new light rail.

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