Independent agency Rumble has been appointed by Tourism and Events Queensland (TEQ) to help deliver the next evolution of Queensland’s global brand strategy.
TEQ chief executive officer Leanne Coddington says the appointment was the result of an open tender process for its Content and Creative Panel.
“Rumble has built its reputation as a global leader in creative development and will partner with TEQ to ensure our marketing achieves cut-through for domestic and international travellers in a highly competitive tourism environment,” Coddington says.
The Brisbane-based agency has strong ties into Asia and is part of The Network One - a network of 1,200 independent agencies in 109 countries.
Rumble co-founder and creative partner James Burchill says the appointment was a proud achievement for the Rumble team.
“It truly is an honour to be entrusted with bringing to life an exciting, long-term brand vision for the place we live and love,” Burchill says.
In 2018, Rumble created the Find Your Perfect Next campaign which relaunched Queensland’s famous tagline “Beautiful One Day Perfect the Next”.
The agency has recently completed Queensland’s intrastate tourism campaign, now being adapted to promote Queensland holidays to Australian travellers as interstate travel returns.
TEQ recently launched a new digital experience, created by CHE Proximity, Louder and Adobe, to help travellers looking to explore the best of Queensland.
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