Australian social video monetisation company Totem Global has appointed Jason Behan to its leadership team as director of strategic partnerships.
Behan’s focus will be leading partnerships with the film and television industry to use Totem’s services to generate new revenue for their catalogues using social platforms.
Behan possesses more than two decades of experience as a senior media executive and specialist in content acquisition, business development, leadership, and strategy.
Prior to Totem Global, he held roles including vice president of acquisitions of Universal Pictures Australia, leading the acquisition of content across all genres for distribution on a broad range of platforms.
Behan also managed local acquisitions for Beyond Rights for its international and home entertainment divisions and spent years acquiring and releasing content to the Australian market.
Behan said: "I love everything about Totem’s focus and business model and it’s where I wanted to be in my next role; it’s very exciting."
CEO of Totem Global, Steve Crombie, said: “Combining Totem's experience in video monetisation on social platforms with Jason's experience in traditional media is exciting.
"Jason will help demystify the opportunity and ensure content owners see greater success in the monetisation of their videos on ad-supported online video platforms.
"His ability to understand clients’ needs and how we can help accelerate or create new revenue streams is second to none.”
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