Total News readership has retained its broad reach across the country, with 20.8 million Australians aged 14+ years consuming news in any given month with 68 million interactions per week.
That number is slightly up from the 20.7 million reported in August.
The figures, produced by Roy Morgan for ThinkNewsBrands, show three in five news audiences reading three or more categories as well as general, breaking news content.
The most popular categories after General News (94%) are Property (67%), Sport (60%), Lifestyle & Health (57%), Entertainment & Culture (51%), and Business & Finance (47%).
|
Category |
Unique Audience |
% Population |
|
TOTAL NEWS |
20.8 million |
96% |
|
General News |
20.5 million |
94% |
|
Property |
14.6 million |
67% |
|
Sport |
13.2 million |
60% |
|
Lifestyle & Health |
12.5 million |
57% |
|
Entertainment & Culture |
11.2 million |
51% |
|
Business & Finance |
10.4 million |
47% |
|
Auto |
6.7 million |
31% |
|
Travel |
6.5 million |
31% |
|
Technology |
5.0 million |
23% |
|
Other |
3.8 million |
18% |
Vanessa Lyons, EGM of ThinkNewsBrands, said Australians eagerly embrace news content across all forms and topics, to stay informed, up to date and entertained throughout the day.
"These latest audience figures reaffirm that Total News is a consistently relevant, dependable, and commercially beneficial media component for brands and advertisers," she said.
While there is heavy digital consumption (19.8 million Australians consume news digitally), more than one in two engage with both printed and digital news in any given month.
More than half engage with news before midday, with a steady stream of news consumption continuing throughout the day.
Demographically, Total News retains eyeballs consistently across all age groups from 14-55+, and reaches 97% of the highly affluent reader cohort with $150,000+ household income.
Lyons said the latest Total News figures should instill confidence in Australian advertisers that Total News is a lucrative, commercially effective channel for brands to do just that.
"While the current Australian economic climate remains uncertain and the impacts of global events are unfolding day by day, these figures show that Total News remains a critical element for success in the advertising and consumer engagement toolkit," she said.
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