Total News readership is up 0.8% for the 12 months to June 2022 as news reaches 97% of Australians over the age of 14.
The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week period, an increase of 0.8% compared to the same period last year.
While digital is the growth engine for news and the preferred medium for most readers (19.6 million), almost two in three readers (12.6 million) engage with printed newspaper formats.
ThinkNewsBrands general manager Vanessa Lyons said: “In any given week, 18.9 million Australians read news to stay informed, entertained and aware. According to Roy Morgan data, that is more than the number of Australians consuming milk, drinking coffee or logging into Facebook.
“It’s a phenomenal number and even more phenomenal that readership of Total News continues to grow. This is testament to the important role news brands play in the lives of Australians and it shows what an unbeatable package Total News is for advertisers looking to connect with audiences.”
Total News represents all news brands across print and digital as well as standalone news websites as one media channel; the readership figures are produced by Roy Morgan for ThinkNewsBrands.
TOTAL NEWS READERSHIP
|
|
Last 12 months (4 weekly average) |
Change vs. same period last year |
|
Total News - Digital and Print |
20.5 million |
+0.8% |
|
News - Digital |
19.6 million |
+3.1% |
|
News - Print |
12.6 million |
-11.8% |
READERSHIP DEMOGRAPHICS
|
Age group |
Last 12 months (4 weekly average) |
% total population |
|
Total all ages |
20.5 million |
97% |
|
14-24 |
3.0 million |
91% |
|
25-34 |
3.6 million |
96% |
|
35-49 |
5.1 million |
98% |
|
50-64 |
4.6 million |
98% |
|
65+ |
4.3 million |
97% |
TOP 10 MOST READ NEWS BRANDS
|
Top 10 news brands (print & digital) |
Last 12 months (4 weekly average) |
|
The Sydney Morning Herald |
8.4 million |
|
The Age |
5.9 million |
|
The Australian |
5.0 million |
|
WAN (The West Australian and PerthNow) |
4.7 million |
|
The Daily Telegraph |
4.6 million |
|
The Herald Sun |
4.5 million |
|
The Australian Financial Review |
3.5 million |
|
The Courier Mail |
3.3 million |
|
The Adelaide Advertiser |
1.7 million |
|
The Saturday Paper |
1.0 million |
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