Health and wellbeing media network Tonic has appointed Lizza Gebilagin head of content.
Gebilagin brings more than 20 years of omnichannel media experience, including senior editorial positions at News Corp, Pacific Magazines and Bauer, and most notably as editor-in-chief of Women’s Health Australia.
Gebilagin will lead content across its brands, including Tonic Television, Tonic Digital Panels, Aboriginal Health Television and mydoctor.com.au.
Gebilagin said throughout her career she has been been passionate about creating content that empowers people to transform their lives.
"I’m proud to join Tonic and build on co-founder Dr. Norman Swan’s incredible foundation to continue to bridge the gap in health literacy,” Gebilagin said.
Tonic Media Network CEO Richard Silverton said the network is committed to harnessing the power of media to drive positive change in the health landscape of Australia.
“Lizza’s extensive experience and innovative approach to content creation make her an invaluable addition to our team as we continue to grow our reach and influence, amplifying our health and wellness communications and ensuring we engage with those who need it the most," Silverton said.
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