TikTok trends for agencies and brands - July

Screenshot via style_ishau on TikTok.

Fabulate’s head of strategy and talent Lucy Ronald looks at what’s been trending on TikTok over the past month and why it’s been popular.

July has seen a number of fun TikTok trends explode on the platform with TBH Skincare’s use of the slick, back, bun trend grabbing global attention.

Slicked Back Bun & A Boot

@style_ishau

How’d we go? #bootsandaslickedbackbun

♬ original sound - style_ishau

?q=slicked%20back%20bun%20and%20a%20boot&t=1721799917197" target="_blank" rel="noopener" data-auth="NotApplicable" data-linkindex="0">Example: The "Slicked Back Bun and a Boot" TikTok trend, initiated by @maisieisobel_, features participants showcasing their style with a catchy chant about their outfits.

The trend has seen thousands of creators and brands jump on with their take with TBH Skincare's video going particularly viral with their take, both positive and negative.

I wasn’t sad I just needed a ____

@spencer.barbosa

more specifically THRIFT shopping🤝🤝outfit linked in bio 🤝 #girls #relatable #shopping #trend

♬ i just needed a holiday - amber | uk + travel

?q=I%20wasn%E2%80%99t%20sad%20I%20just%20needed%20a%20____%20&t=1721800063059" target="_blank" rel="noopener" data-auth="NotApplicable" data-linkindex="1">Example: This trending sound has quickly been adopted by brands, filling in the blank with their product or service - making it a dream trend for businesses to quickly jump on!

If You Were to Ask Me

Example: Posting a photo carousel to this sound about something you’re weirdly opinionated about, including four slides like in the example, with the last slide sharing your very strong opinions on the topic.

Give Me 14 of Them

@clover.luvvv

I stay loyal to my sandwhich orders #fyp #foryou

♬ original sound - Bigalandvicky

?q=give%20me%2014%20of%20them%20right%20now&t=1720144217771" target="_blank" rel="noopener" data-auth="NotApplicable" data-linkindex="6">Example: Whether it's your favorite tasty treat or a jackpot thrift find, use this hilarious audio to share it with the class.

Audio: original sound - Vicky

Somebody Gonna Match my Freak

@braidedpiercing

#foryou #braidedpiercing

♬ original sound - andreaa (vote kyoungbae)

?_r=1&_t=8nENZ0ausEa" target="_blank" rel="noopener" data-auth="NotApplicable" data-linkindex="7">Example: Posting a video to this sound with a text overlay asking “Is somebody gonna match my freak? (insert what your ‘freak is’ between brackets)” describing a niche but relatable thing that you like/do.

Normalize Naming Your Child After Something You Love

Example: Posting a two photo slideshow to this sound with the first slide being the same as the example – “Normalize naming your child after something you love”, then the next slide showing “Goodnight, _____” then a funny thing you love that would make a ridiculous child’s name.

12345678

@jvn_official

I think we won the 12345678 trend find me someone who did it better #12345678 #millennialsoftiktok

♬ original sound - JVN

" target="_blank" rel="noopener" data-auth="NotApplicable" data-linkindex="11">Example: Posting a video of you and your friend counting to the sound of a beat up to 8 then down to 8, try and get it in the timing of the beat.

You look like you love me

@alongcamehollyy

Celebrating 6 years married this weekend 🥹😭💒 ily Jack #couplestiktok #mylove #marriedlife #weddingday

♬ you look like you love me - Ella Langley & Riley Green

" target="_blank" rel="noopener" data-auth="NotApplicable" data-linkindex="12">Example: This trend is so adorable for anyone that has a partner, baby or animal who looks at them with love. Many creators have done this trend on their wedding days and showcasing their partner's face when they first see them.

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