TikTok has boosted its leadership team in Australia with three new hires across its commercial division.
Hollie Lowe has been named head of customer solutions, Elisa Kelsall as head of partnerships and Andrew Cambridge as head of agency.
The appointments come two months after the video-sharing app officially launched its Australia team, headed up by Lee Hunter as general manager and Brett Armstrong as general manager for global business solutions.
“I'm delighted to welcome Elisa, Hollie and Andrew to our all-star lineup here in Australia, their appointments represent a key milestone in the development of our local operation as we continue to scale," says Armstrong.
Lowe has experience in the adtech and agency worlds, previously working at Quantcast, iProspect and Carat. In her new role, Lowe will oversee TikTok's customer solutions team who work with key clients, agencies and SMBs.
Kelsall joins TikTok after nine years at Google and is responsible for leading the team of brand partner managers who work with advertisers across a range of industry verticals.
Cambridge, who started his career with MySpace, previously worked at Initiative for almost four years where he led digital, data and technology for the national agency. In his new role as head of agency at TikTok, Cambridge will work with media and creative agencies throughout Australia and New Zealand to build partnerships.
“Since we opened our doors earlier this year, TikTok has gone from strength to strength in this market,” Armstrong says.
“We've grown the business at a phenomenal pace, thanks to partnerships with many of the country's leading brands. With the expertise, industry know-how and passion our new leadership team will bring, I'm excited to deliver even more impactful results, and excellence in service for our clients and agencies."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.