Tic Tac has released a campaign encouraging Australians to “Share a Little Kindness” following two tough years of lockdown.
As part of its Share a Little Kindness campaign, Tic Tac has released limited edition packs across all flavours (Original Mint, Orange, Fruit Adventure and Watermelon Mix) featuring messages of kindness.
Tic Tac is encouraging Australians to be kind to themselves and others, by giving away different shared experiences. Simply buy any Tic Tac message pack, find the code inside and enter their details online, for the chance to win two $100 gift cards.
Tic Tac's - Share a Little Kindness survey saw 1000 adults share what kindness means to them.
According to the survey, 94% of Australians recognise being kind to yourself and others is essential for one’s overall wellbeing. Compared to 12 months ago, 40% of Aussies think they’ve become kinder to themselves and others, while 1 in 3 (35%) feel that those around them, including friends, family, their spouse or partner, and colleagues, are also now kinder.
Azzurra Puricelli, senior brand manager for Tic Tac, said: “It’s heart warming to see that Australians have emerged from the challenges of the last two years kinder and more compassionate to others and themselves. When it comes to showing how much we care, it’s not about extravagant gestures, our research shows 70% of Aussies see quality time as the act of kindness they value most”.
“At Tic Tac we believe in life’s small moments of joy, so we’ve launched our new 'Share a Little Kindness' campaign to help Aussies create unique experiences to share with their loved ones.”
The survey confirmed that mum is the word; 60% ranked their mothers as the kindest people in their life, followed by friends (51%) and spouses or partners (44%).
More people have had positive encounters with a stranger than their own brother - strangers came seventh on the list, while brothers ranked second last (out of 14)! Looking at gender preferences, 26% of men chose their spouse or partner as the kindest person in their life, but only 17% of women chose the same.
35% voted Hugh Jackman has the kindest celebrity, followed by comedian and author, Anh Do, country superstar, Keith Urban, Australian Idol alumni, Guy Sebastian, and songstress, Delta Goodrem.
79% say kindness is one of the three most important qualities in a person; with honesty and empathy also making the list (89% and 55%). Furthermore, 32% of 18-24 year olds and 23% of 25-34 year olds selected kindness as the most important quality in a person.
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