Over three days in both Sydney and Melbourne, participants will be transported to Australia’s rainforests, beaches and coral reefs in an immersive escape room adventure with travel credit prizes, The Wotif Great Summer Escape.
The activation is a collaboration between Wotif, media agency Spark Foundry Australia, Publicis Sport & Entertainment Australia, independent creative agency Emotive and The Brag Media’s experiential and events division.
Spark Foundry's client partner Natali Kakovska said the activation reflects the brand’s playful nature.
“Showcasing Wotif in a way that best reflects their playful brand, we aimed to deliver an activation that will cut through the daily grind and inspire audiences,” she said.
“Wotif’s openness to delivering exciting work and their willingness to truly collaborate allowed us to take our media strategy and deliver a unique experience for consumers.
“This achievement is a testament to the cohesive effort of our agency and media partners.”
The campaign is brought to life through OOH, digital, content and radio, with the creative platform, 'You’re only a Wotif away'.
Emotive group creative director, Darren Wright said The collaboration between Spark Foundry Australia, Emotive, and The Brag Media has been brilliant.
“This campaign kicked off with a simple idea: Wotif is a portal to endless possibilities – exactly what you want from a great holiday,” he said.
“We first brought this to life with a big OOH-led campaign, showcasing all the adventures you can have with a Wotif holiday.
“Now, this immersive escape room experience adds that extra fame factor, sparking conversations and building more emotional connection with the brand.”
‘The Wotif Great Summer Escape’ is in Sydney’s Martin Place from September 24-26 and Melbourne’s Queensbridge Square from October 8-10.
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