EXCLUSIVE: FetchTV has appointed The Works as its first advertising agency ahead of a major marketing push targeting Australian television viewers without pay TV services.
The internet protocol television provider has been in a soft-launch phase since mid-last year, and the above-the-line campaign will mark its first public unveiling.
When asked if the Australian market is ready for web based television services, FetchTV chief executive Scott Lorson said: “We have the most attractive market in the world, our free-to-air is very good, sports are well-covered and pay TV is particularly low.”
The appointment comes as FetchTV goes after the estimated 70% of Australian homes without pay TV.
Last week, FetchTV signed a deal with internet service provider Internode which will see the IPTV service offered to Internode’s customers.
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