The most engaged brand video ads on Twitter in Australia in July:
1. @Apple — #Behindthemac
Amidst a time of staying home, @Apple releases the #Behindthemac campaign encouraging everyone to keep creating — even in isolation.
2. @ANZ_AU — personal loans ad
@ANZ_AU Australians reminded the bank is for them, with a focus on personal loans.
3. @googledownunder — Australia’s great sporting land campaign
@googledownunder reignited Aussies’ sporting spirit helping fans immerse themselves back in stadiums.
4. PureNewZealand — Tourism ad
@PureNewZealand developed a virtual game, ‘Play NZ’ encouraging people to explore the beauty of New Zealand.
5. @Foxtel — Wentworth, new season launch promo
@Foxtel teases the new season of Wentworth coming to Aussie screens soon.
6. @PrimeVideoAUNZ - Promo trailer for LOL with Rebel Wilson
@PrimeVideoAUNZ premiered their newest Aussie reality TV series with a teaser promo of Rebel Wilson’s LOL.
"We’re pleased to see this upward trend in video related consumption and are very much expecting to see this momentum carry through into the second half of the year, as Australian advertisers find new ways to creatively engage customers through our suite of video ad formats," says Lottie Laws, head of video solutions, Twitter Australia.
Twitter video stats:
- Video ad formats continued to be the majority of Twitter’s ad revenue in Q2, both globally and in Australia #
- Six-second video ads lead to the highest brand affinity on Twitter
- Video ads require less time on Twitter to be remembered: it takes a video less than 15 seconds on Twitter to achieve the same level of memory encoding as a 30 second ad on TV.
- When it comes sports media consumption in times of COVID-19, nearly half of 18-19 year olds in Australia admitted they prefer watching short highlights rather than a full match/event.
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