Coca-Cola No Sugar's latest global campaign, #NoWords, is designed to challenge and inspire Generation Z fans to interpret the delicious and refreshing taste of Coca-Cola No Sugar without using any words.
The campaign, Too good for words, will encourage Gen Z fans, who utilise social media as their go-to source of entertainment, to share their interpretation of the taste across their social platforms using a unique collection of dynamic digital stickers and gifs.
Kate Miller, marketing director at Coca-Cola South Pacific: “The response to the launch of Coca-Cola No Sugar has been fantastic and we’re excited to now challenge our Gen Z fans to interpret the great taste of Coca-Cola No Sugar without using any words. This generation is naturally creative, and we’re looking forward to seeing the visual interpretations they come up with to show the indescribable taste of our new No Sugar product.”
In Australia, Coca-Cola is working with unique and talented local content creators over the coming months, who will show Aussies how they too can express themselves with no words whenever they enjoy the great taste of Coca-Cola No Sugar.
“Ultimately, we want people to share their experience drinking an ice-cold Coca-Cola No Sugar —focusing on how the taste makes them feel. And sometimes, words are not enough,” said Miller.
Coca-Cola No Sugar is available in convenience stores, supermarkets, and e-commerce channels. To learn more about Coca-Cola #NoWords, check out the hashtag or visit the official pages of Coca-Cola on Facebook and Instagram.
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