Australian broker aggregator FAST, a member of the National Australia Bank, has launched a new podcast created by independent agency The Royals.
The six-part series, Adjust the Control, has launched as part of a broader brand campaign.
The podcast, hosted by lawyer, author and presenter Adam Liaw, examines diversity from all corners – why society needs it, the barriers to inclusion and how diversity can protect against risk and create better ideas and growth that benefit society and business.
“As the leading advocate of diversity and inclusion within the finance broking industry, we wanted a way to demonstrate FAST’s commitment to the cause by creating a vehicle through which people both within and outside of the finance broking industry could better understand the value and importance of diversification. Importantly, we wanted to invest in creating deep awareness of the concept," National Australia Bank director of aggregator marketing Andrew Gooding says.
"In delivering Adjust the Contrast, The Royals have certainly achieved that in a way that is also highly engaging.”
The series looks at what people can learn about diversity from nature and society, how people are cursed by their own filters when it comes to how they see the world, and asks whether the modern workplace is the problem or solution to the diversity problem.
“FAST has been a tremendous partner to work with and the team there was open to giving us enough rope to approach diversity from different angles in a way that hopefully challenges our listeners and gives them a new take on inclusion," The Royals head of content David Rood says.
Experts interviewed by Adam Liaw include former sex discrimination comissioner Elizabeth Broderick, You Can’t Ask That co-founder Kirk Docker, writer and commentator Benjamin Law, leader of Deloitte Australia's Diversity and Inclusion Consulting practice Juliet Bourke and economist Stephen Koukoulas.
The new brand campaign also includes a strategic, creative and design repositioning, as well as new comms including digital and print executions.
Adjust the Contrast is available on all major podcast platforms including Apple Podcasts, Spotify, Google Podcasts, with new episodes released fortnightly.
The Royals has been an integrated agency of record for NAB Broker Partnerships since the agency’s inception in 2011.
Credits
FAST
Chief Executive Officer: Brendan Wright
Director Aggregator Marketing, National Australia Bank: Andrew Gooding
The Royals
Executive Creative Director: Stu Turner
Head of Content: David Rood
Production and Music: Luke Warlow
Writer: Dan Michael Jones
Researcher: Dan Debuf
Senior Designer: Zoe Bonwick
Head of Strategy: Andrew Reeves
Business Director: Dominica Chodorowski
Senior Integrated Project Manager: Claire Ambrosio
Business Manager: Atlanta Woolley
Creative Developer: Eddie Brown-Greaves
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