Strategic insights consultancy Nature has appointed Gareth Joe as brand strategist.
He was most recently as associate strategy director at independent branding agency Principals.
In the newly created role, Joe will work with Aliya Hasan, Nature’s head of strategy.
"His appointment adds greater depth to our 360 strategic consulting capabilities - across marketing, brand, and communications," Hasan said.
"We’re looking forward to seeing his curiosity and creativity flourish as we step into 2024 with a slate of exciting foundational brand strategy and experience projects.”
Chris Crook, Nature’s managing partner, said Joe's arrival supports the growing momentum of Nature's brand offering.
"His extensive experience in the APAC region, coupled with his diverse strategic expertise will be invaluable in further refining our capabilities and delivering exceptional results for our national client roster," Crook said.
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