Full-service digital marketing agency The Pistol is expanding its remit with NannyGranny to manage its ongoing marketing strategy, media, creative and web development.
NannyGranny is a nationwide online network, connecting experienced caregivers, aka ‘Nanny Grannies’, with families and individuals, to help with household management.
NannyGranny co-founder, Paige Kilburn, said the team was impressed with The Pistol’s results across digital marketing, along with the agency’s track record for fuelling start-up businesses’ growth.
"From day one, the team embraced the NannyGranny concept, sharing our passion for building a community of women – literally - supporting women," she said.
"The Pistol has remained agile as our start-up needs evolved, and since launching the business in June, the team have flexed to offer dev support, web analytics, comms deployment, and growth planning."
The Pistol CEO, Jaime Nosworthy, said the agency's passion is working with pioneering businesses – people who are pushing the needle in their chosen field - and NannyGranny is a prime example of an innovative disruptor in the tech space.
“We’re proud to be supporting a business that is dedicated to helping women, at all phases of their life, particularly older women who are at higher risk of falling into poor financial circumstances," she said.
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