The One Centre, a multi-disciplinary brand agency, has launched creative technology company MONO.
The company is a 50:50 joint venture between The One Centre and MONO founder and digital creative director Chris Gillespie.
MONO will work with brands to create and produce innovative creative technology ideas.
The business will sit within The One Centre Group, however will operate as an independent specialist and will work direct with clients, creative agencies and production companies. It will also support The One Centre on projects and client work.
MONO is already working with launch clients Arenberg and Crone Partners, as well as a number of projects with The One Centre clients including: Accor, Murcielago, GE, Majans and Alberto Vedelago.
Gillespie will be supported by The One Centre Group executive chairman and founder John Ford, who will serve as a director for MONO.
Gillespie was previously creative director of digital agency Future Büro, which he co-founded in 2008. He has also worked in creative roles for Fluoro, Amnesia, Moon Communications, Ogilvy Interactive London and NoHo Digital.
Ford said: “The launch of MONO provides the Group with leading creative technology thinking and capabilities to provide brands with compelling and engaging ideas. MONO brings the fire power of The One Centre’s strategic thinking and teams it with cutting-edge creative and technology thinking to create Technology and Artistry.”
MONO is currently working with senior technical developers based in Sydney, Melbourne and Stockholm. With the business currently searching for a lead technical director and lead project manager producer.
Gillespie said: “MONO is focused on developing and producing innovative technology-based ideas for brands. Our desire is to be a leader in the creative technology space and to consistently create work that demonstrates creative leadership and strategic ingenuity.”
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