Kaitlyn Pearce and Emily Norton.
Emily Norton and Kaitlyn Pearce have launched The Music Soups, a full-service music supervision company specialising in film, TV and advertising.
Offering expertise across music selection, clearance, and negotiation, The Music Soups specialise in brand partnerships, and re-recording tracks, leveraging a global network to negotiate deals for advertisers, film and TV.
The Music Soups has a presence in both the UK and Australia, with 24/7 music licensing support available across the two major creative hubs.
With 25 years of combined experience negotiating music licenses with artists, brands, and broadcasters, Norton and Pearce have held key roles at Universal, Sony, BMG, APRA/AMCOS, Peermusic, and Audio Network.
Norton said the duo are seeing a huge demand across the industry for nimble, creative solutions for music supervision – often at speed.
"Working with Kaitlyn to offer something new, built for a market that’s in a state of disruption, has been incredible," she said.
"We’re winning projects because clients are looking for something different, and that’s where we want to focus."
Pearce said the women-owned company has been winning some projects because it balances the creativity and also delivers at speed.
"It’s unusual for an indie to be able to operate 24/7," she said.
"We’re seeing a London presence being an advantage for a lot of clients,” said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.