Recruiting company Hays has released its twice yearly report showing the the top skill shortfalls in Australia.
For marketing, the roles are: Social Media and SEO Digital Marketing Specialists, Digital Content Managers, Communications Managers, Marketing Insights Analysts and Public Relations Specialists.
Content writing and video production skills are in demand. "Content is increasingly used to strategically qualify and nurture leads and drive customer acquisition," says Hays.
"Employers look for people with exceptional writing skills and technical nous."
Social media and digital marketing specialists are in demand in response to the competitive nature of brand positioning and the need to create engaged digital communities.
The latest Hays Jobs Report covers January to June 2020.
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