Independent communications agency The Mint Partners has bolstered its client list with a suite of food and beverage account wins, including Archie Rose Distilling Co, Sofia, Settimo and the recently reimagined dining precinct at 25 Martin Place.
Miranda Bryce, The Mint Partners managing director, said: “The new client line-up enables us to work with some of Australia’s most creative culinary talent and globally recognised spirit distillers in Archie Rose.
"Our focus is to drive integrated communications solutions and create opportunities that will deliver results and drive revenue for their business."
Independently owned Sydney Distillery, Archie Rose Distilling Co have engaged Mint to amplify their innovative and distinctive range of whiskies, gins, vodkas and rums, along with the experiential tours at the state-of the-art craft facility in Rosebery via a strategic content, social and PR program of activity.
The 25 Martin Place dining forms part of Mint’s overall remit to establish the $170 million transformation of 25 Martin Place into a luxury retail, dining and cultural hub. The dining precinct features a line-up of venues including Aalia, Botswana Butchery, Cabana Bar, Kazan, L’uva Pasta + Wine Bar, White + Wong’s and Sardine Cocktail Bar.
Mint is working with Melbourne celebrity chef Guy Grossi to launch Settimo, his new Italianinspired restaurant at The Westin Brisbane on an integrated content and PR program. Mint introduced the ‘Amalfi-style’ food sharing culture nationally via a content series and media outreach program.
Sofia, the newly opened dining experience in Surry Hills, a partnership by Justin North and owners Sophie and Con Bousgas of the iconic Bar Cleveland has engaged Mint to generate awareness and visitation to the new Southern Mediterranean restaurant. Launching in early October, Mint is leading the PR, influencer and social media presence to introduce the dining experience and profile the chef.
Genevieve Taubman, The Mint Partners founder and chief executive officer, said: “The Mint Partners was born in 2007 by a love of food and fine wines and a passion for creative storytelling.
"Over the last 16 years, the agency has grown significantly by category to include luxury brands, fashion, retail, lifestyle, travel and tourism and property.
"Our knowledge of the food and beverage industry is deep, and we are delighted to continue our work in this sector."
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.