The Mint Partners adds to its client roster, with a range of new category accounts across fashion, food and wine, travel and tourism, property, technology and design.
The new client roster includes projects for Capri Holdings for Michael Kors, AC By Marriott Melbourne, Trenery, The Port Arthur Historic Site Management Authority, Central Element, The Woollahra Hotel and Bistro Moncur and Design Tech Platform ArchiPro.
For Capri Holdings, MINT launched the MMK x 007 range with top tier influencers including Yan Yan Chan, Elle Ferguson, Montana Cox, Tahnee Atkinson, Isabella Impala and Mishti Rahman.
MINT will introduce the new AC Hotels brand to Australia, with the opening of the AC Hotel by Marriott Melbourne Southbank. The intuitively designed hotel is part of Marriott Bonvoy’s portfolio of 30 brands.
The Port Arthur Historic Site Management Authority appointed MINT to help in launching the new History and Interpretation Centre at The Cascades Female Factory in Hobart. MINT launched the site nationally in March this year with targeted media and influencer outreach.
One of New Zealand’s fastest growing design tech start-ups, ArchiPro has appointed MINT to launch the design-led platform into the Australian market. ArchiPro simplifies the building and renovation process, connecting trusted industry professionals and product suppliers with home builders and renovators.
Genevieve Taubman, co-founder and managing Director of The Mint Partners said: “We are pleased to welcome a range of new category clients to The Mint Partners portfolio. We believe a multi category approach is the key to both a resilient business and an innovative and inspired team. This dedication to diversification helped to deliver 10% growth over FY20-21 - a terrific result for the business.”
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