The MAX NETWORK – encompassing MAXMEDIALAB, MAXCONNECTORS and MAXCo.LAB – has appointed Esther Pedersen to head of ideation and communications at MAXMEDIALAB.
Pedersen will lead a new era of brand development and strategy, generating paid and earned results and optimising client ROI in the dynamic media environment.
A seasoned professional with over two decades experience, Pedersen’s most recent tenure was as head of communications globally at CAMILLA. Previously, she worked at full-service agency Hyland, first as media lead and later as general manager – content and creative.
Lynette Phillips, founder and CEO of the MAX NETWORK, said Esther’s multifaceted expertise aligns seamlessly with the forward-thinking ethos embraced at the MAX NETWORK.
“Her deep knowledge of communications and the evolving media landscape as well as her commitment to client management, makes her an invaluable asset to our team," Phillips said.
"We are confident in her capability to bring innovation and passion to this integral role.”
Pedersen said after many years admiring the impact the MAX NETWORK creates with their brand partners, she is thrilled to be joining Phillips and the team.
"I’ve always been passionate about channel agnostic ideas, collaborative partnerships, and connecting brands with their audiences in meaningful and motivating way, so the broad capabilities of the MAX NETWORK are exciting to now be part of,” Pedersen said.
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