TotallyAwesome has launched TotallyAwesome Programmatic Playground, a digital platform that allows advertisers to engage with under 18s in brand safe environments at scale using programmatic technology.
The Programmatic Playground engages with its audience contextually via 7,000 verified brand safe media inventory formats including apps, websites and games to deliver over 300 million monthly active online users under 18 across Asia Pacific.
Will Anstee, CEO of TotallyAwesome: “We’re extremely proud to bring the world’s first programmatic solution to safely engage with an Under 18 audience to market in Asia Pacific.
"TotallyAwesome is passionate about helping brands reach audiences under 18 years-old in an age-appropriate, brand safe environment.”
James Sawyer, AUNZ Managing Director of TotallyAwesome said, “The TotallyAwesome Programmatic Playground combines a best-in-class contextual discovery platform with privacy compliant technology and informed human insight to create a world-first solution.”
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