Ahead of the latest campaign for Spotify Original podcast The Inspired Unemployed, Spotify thought who better to come up with an idea for marketing the podcast than the boys themselves?
Since launching the podcast with Spotify in 2021, the duo behind The Inspired Unemployed, Matt ‘Falcon’ Ford and Jack Steele, have continued to bring a weekly dose of banter, humorous yarns, and raw and vulnerable conversations to the Spotify airwaves.
For the campaign, Spotify handed over its marketing to Ford and Steele where they came up with a battle across out-of-home- using billboards to have a public laugh at the expense of the other.
The whole process, from the start, to the ‘making of’, to the unveiling and finally each of them revealing their story on the podcast, will be documented on social channels and the podcast itself.
The first billboard unveiled this week gives Steele the opportunity to take aim at Ford's height, something he typically gets defensive above. Ford will then get his turn in two weeks as the billboards swap out.
Spotify’s head of podcasts, Ben Watts, said the Inspired Unemployed podcast is one of the top performing podcasts in Australia.
"It has been topping the Spotify podcast charts right from the first episode and the audience has only continued to grow since we launched in 2021, which is why we continue to invest in its success," he said.
"Handing over the marketing reins to Jack and Falcs to have a very public laugh at each other is not only a perfect example as to why the podcast is so popular, but it’s also giving those yet to listen a taste of what’s to come.”
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