Creative commerce agency The Idea Shed has appointed John Fairley design director.
As previous head of design ANZ at Dentsu Creative, he led creative initiatives across Australia and New Zealand, driving projects for clients such as American Express, The Iconic, Kmart and NIB.
Prior to moving to Sydney in 2021, Fairley held senior creative management roles in major London agencies.
“John operates at the intersection of pure talent and humility — he knows his craft inside out without a hint of ego. We're excited to have someone of his calibre partner with The Idea Shed. John’s work has built many memorable brands, aligning perfectly with our belief that unforgettable brands are built on creativity that converts," The Idea Shed partner and executive creative director John Volckman said.
"We’re excited to see the influence he'll have on our brilliant creative team, driving simplicity and impact to create even more memorable work.”
At The Idea Shed, he will leverage his experience to elevate the agency’s creative output, fostering innovation and delivering impactful work for its clients.
Fairley's appointment comes after his freelance stint working with The Idea Shed to pitch and clinch multiple new accounts, including Australian Catholic University and the NSW Government.
Fairley said The Idea Shed's commitment to creativity and innovation is something he deeply resonates with.
"Having worked on several projects over the course of this year so far, I'm looking forward to collaborating with this talented team to create impactful and memorable work."
He will also continue to nurture his own clients, allowing him to bring a diverse range of perspectives to The Idea Shed while maintaining his individual creative endeavours.
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