News Corp's Body+Soul and Chemist Warehouse’s The House of Wellness have partnered.
The House of Wellness website has been integrated into the Body+Soul digital assets, with bodyandsoul.com.au becoming the core component of The House of Wellness' retail media strategy.
Suddenly, News Corp’s content marketing agency, will lead the consumer strategy and deliver The House of Wellness editorial and commercial content on the site.
News Corp Australia MD of client partnerships, Lou Barrett said this partnership is a testament to the collaborative spirit fostered by Body+Soul and the newly formed Growth and Experience team.
"Together, we are creating a powerful, integrated platform that will grow The House of Wellness’ reach and impact, while delivering meaningful value to our audiences and to Chemist Warehouse," she said.
Chemist Warehouse director Mario Tascone said this partnership significantly expands its wellness platform, allowing the company to meet the needs of its audience and drive growth even more effectively for brand partners.
"We are excited for The House of Wellness to be part of the Body+Soul network which brings together both companies’ expertise and capabilities with a shared commitment to being Australia’s #1 destination for health and wellness," he said.
News Corp's MD of commercial content Mike Connaghan said the Suddenly team is proud of the powerful and engaged audience it has built for Chemist Warehouse with The House of Wellness content ecosystem across print, digital, social and native content.
"This new partnership with Body+Soul allows us to attract an even greater digital audience to benefit Chemist Warehouse and its suppliers alike," he said.
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