Rokt, Australian ecommerce machine learning technology, has released a dual meaning campaign on the Sydney light rail using the words Python, Ship and Scrum.
The ‘Speaking our language’ creative is a hidden message for anyone who understands coding lingo while the general public will read the message as three random, unrelated words.
The eight-week campaign comes off the back of Rokt’s recent announcement with Uber Eats to drive additional revenue for Uber during the checkout experience.
The campaign was created by AnalogFolk Sydney. Managing director Matt Robinson said: “We’re thrilled to be partnering with Rokt, to help support their rapid growth by targeting the best and brightest engineers in Australia.
"Engineers have their own language, and we’ve had fun creating this quirky campaign that will get their attention, and spark their curiosity about working at one of Australia’s leading ecommerce technology success stories."
Rokt senior vice president of Global Partnerships, Craig Galvin, said: “This year we are looking to grow our headcount substantially. We want to attract the best talent in the country so this campaign is designed to grab the attention of Australia’s best engineers who understand that words like Python, Ship and Scrum make the online world go round and aren’t a snake, a vessel with sails, or a rugby play.
“We chose an outdoor medium for our message because we are specifically targeting engineering university students and graduates, an audience found on public transport like the light rail."
Credits:
Client: Rokt
Mindy Evans, Marketing Manager in APAC
Creative Agency: AnalogFolk
Managing Director: Matt Robinson
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