The Gunn Report has released the results of its 20 Best Commercials of the 21st Century.
The results were tallied from a public vote which collected thousands of votes on a list of 30 candidates.
Commenting on best so far, Donald Gunn, founder of The Gunn Report, said: "We're delighted that the participation was high, the result of which is a reel selected by our industry of iconic, game-changing and much loved commercials produced during the last 15 years.
"Not only do these commercials stand the test of time, but they have also influenced changes in brand communications. As such, we hope that they will bring inspiration and learning taking our industry to new creative heights."
Looks like the Aussies missed the mark, with only Metro Trains, "Dumb Ways to Die" from McCann Melbourne making the list. Better luck next century?
Below, in no particular order, are the 20 greatest ads (from 2000 to 2015) and their creators. Do you agree with the findings? Comment below and share your views.
BGH Silent Aircon, "Dads in Briefs", Del Campo Saatchi & Saatchi, Buenos Aires
Budweiser, "Wassup/True", DDB, Chicago
Cadbury's Dairy Milk, "Gorilla", Fallon, London
Canal+, "Closet", BETC Euro RSCG, Paris
Canal+, "The Bear", BETC Euro RSCG, Paris
Chipotle, "Back to the Start", Creative Artists Agency, Los Angeles
Dove Self Esteem Fund, "Evolution", Ogilvy & Mather, Toronto
Guinness, "noitulove", Abbott, Mead, Vickers, BBDO, London
Happy Dent Teeth Whitening Gum, "Happy Dent Palace", McCann Erickson, Mumbai
Honda, "Cog", Wieden & Kennedy, London
Honda, "Grrr", Wieden & Kennedy, London
John West Salmon, "Bear", Leo Burnett, London
Metro Trains, "Dumb Ways to Die", McCann, Melbourne
Nike, "Tag", Wieden & Kennedy, Portland
Nike, "Write The Future", Wieden & Kennedy, Amsterdam
Old Spice, "The Man Your Man Could Smell Like", Wieden & Kennedy, Portland
Peugeot 206, "The Sculptor", Euro RSCG MCM, Milan
Sony Bravia LCD TV, "Balls" Fallon, London
Volkswagen Golf DSG, "Kids On Steps", DDB, Berlin
Volvo Trucks, "Epic Split", Forsman & Bodenfors, Gothenburg
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
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