BSchool launches world-first tweet-based scholarship
Business education provider BSchool Australia is claiming to have launched the world’s first scholarship application written in 140 characters. The initiative - #TweetScholar – was unveiled at Pause Fest, giving the opportunity to win an $18,000 scholarship to BSchool by tweeting a “game-changing” business idea.
BSchool said #TweetScholar utilises digital strategies that have been “poorly represented in Australia’s business education landscape, until now”.
Submissions for the scholarship will be judged by BSchool's BFaculty which includes DT chairman David Trewern. Trewern has previously spoke of the need for greater education opportunities in the industry, telling AdNews that the lack of education in digital skills is contributing to a “lag effect” in the advertising industry.
Foxtel adds Russia Today to platform
Emmy-nominated news channel Russia Today will be available on Foxtel from tomorrow. The channel is an English language service which presents 24/7 news, bulletins, documentaries, talk shows and debates, designed for a global audience.
It will be available as part of Foxtel's entertainment package on channel 658, with key programs to include Larry King Now, In the Now, Discovering Russia, Politicking, On the Money, The Big Picture and Sputnik.
Asia Pacific Digital acquires Singapore company
Asia Pacific Digital (APD), which owns multi-channel online marketing dgm Australia, has bought Singapore digital agency @ccomplice.
APD said the acquisition of the agency will help grow is digital footprint in Asia. Chairman of Asia Pacific Digital Roger Sharp said @ccomplice will join with the rest of the Asia Pacific Digital companies across the region in adopting APD as its principal operating brand by the end of April this year.
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