Dean Shell heads to MediaCom Melbourne
MediaCom Melbourne has pinched IPG's group director, Dean Shell, to become MediaCom's group business director.
Shell will report into MediaCom Melbourne's general manager Any Havercroft, and will oversee MediaCom's content plus connections planning and business leadership across some of the agency's key clients.
He starts with MediaCom immediately.
Rubicon crosses the mobile divide
Rubicon Project is now in the mobile native game, launching a new platform at the World Mobile Congress in Barcelona.
The new product allows publishers and app developers to sell in-house native inventory directly, alongside indirect deals.
Rubicon also debuted OpenRTB 2.3 at the event, which allows sellers to deliver native campaigns programmatically.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.