Havas Village agencies has launched an integrated campaign with The Body Shop and LGBTQIA+ youth advocate Minus18 to give young queer people and their allies a say on the issues that matter most to them.
The ‘Out for Love’ campaign’s strategic media planning and buying through Havas Media Melbourne and media outreach and influencer activities via one green bean (OGB) will drive participation in a national survey launched by the Body Shop and Minus18.
Havas Media Melbourne general manager Naomi Johnston: “The Havas Group is a strong supporter of diversity and inclusion. It is a privilege to be able to apply that commitment to the ‘Out for Love’ campaign by driving media activity that speaks directly to young LGBTQIA+ communities and their allies.”
The Body Shop will be supporting young LGBTQIA+ leaders and celebrating Pride with the launch of a range of ‘Out for Love’ highlighters that will see $2 from each sale* donated to support Minus18’s Young Leaders Program.
The campaign has been integrated into episodes 3 and 8 of 10-part TikTok series ‘Self Care’, produced by Slag Productions in partnership with The Body Shop and a leading influencer.
The survey is open until Tuesday March 15. Results will inform future Minus18 campaigns and events and will be published in a report later this year to further amplify the voices of youth.
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